OWN AN ATÓRA

PASSION. PROGRESSION. PERFORMANCE. PROFIT.

Become an ATÓRA brand partner and benefit from our unique approach to fitness based on passion, performance and progression, while also being rewarded via our successful business model.

WHAT IS ATÓRA?

ATÓRA is more than just a network of gyms – it’s a lifestyle based on passion, performance and progression. We empower individuals to reach their peak performance through a combination of tried-and-tested programs, customised training and expert coaching.

Our approach to fitness focuses on achieving real results and sustainable progression through hard work, dedication and balance.

As a trusted and growing fitness brand in Australia, we're seeking passionate entrepreneurs to bring ATÓRA’s dynamic approach to their local area.

ATÓRA Brand Partners benefit from expertly designed, proven programs that help athletes and fitness enthusiasts not only progress in strength, endurance and overall well-being, but push their performance beyond their limits.

With ATÓRA, there are no limits to success for our members or our Brand Partners.

We only partner with the very best people who are aligned with our key values – passion, performance and progression. We also ensure our brand partners can focus on growing greater success for their location by providing them with a larger, exclusive territory, so you won’t be competing against another ATÓRA nearby.

It’s a formula that works for everyone, with each of our current brand partners easily outperforming the competition in terms of average paying members across the business.

WHAT YOU GET WITH ATÓRA:

  • The ATÓRA Tools to Build Your Business 

    When you become an ATÓRA Brand Partner, you’re given all the tools to succeed. More importantly, you’ll never feel alone. From initial set-up to ongoing operations, we provide hands-on training, marketing support and operational guidance, ensuring your business flourishes from day one.

  • Unrivalled Site Acquisition & Leasing

    Our experienced team takes all the stress out of finding the right location for your ATÓRA business. With unmatched knowledge in site acquisition and leasing, we ensure your business is situated in a prime location to attract members and drive success. And we negotiate the best possible deal to achieve net profitability.

  • HQ Support: Admin & Back Office 

    Enjoy the full backing of our HQ team. They offer comprehensive administrative, billing and operational support, so you can focus on growing your business. Let us take care of the details, while you concentrate on your members.

  • Expert Marketing & Brand Support 

    Access to our marketing team means your business will have the brand recognition and advertising power needed to stand out in a crowded market. We provide comprehensive brand and marketing guidelines to keep your messaging on point and drive membership growth.

  • Expert Tenancy Fitout Support

    From concept to completion, we guide you through the fitout process with professional designers and experts who ensure your space is optimised for function and style.

  • Wholesale Equipment & Layout Inventory

    As an ATÓRA Brand Partner, you’ll benefit from our preferred supplier relationships and rates on high quality fitness equipment. Plus, we provide a full layout and equipment inventory to help you set up a cutting-edge gym that’s ready to go.

  • Comprehensive Business SOPs  

    With our proven Standard Operating Procedures, you’ll be running your gym efficiently and effectively from day one. We’ve spent the last few years perfecting the process, so you don’t have to. This is just another way we help give our brand partners a clear advantage over the competition.

  • Structured Workout Blocks & Educational Support

    Keep your members engaged with professionally designed, structured training blocks that provide a platform for continuous progression. With ATÓRA, it’s not just your members who’ll keep progressing, we offercomprehensive coaching and staff onboarding, as well as ongoing accredited upskilling opportunities. It means you and your trainers stay ahead of fitness trends and always deliver results.

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